Starter vs Professional vs Agency: Which Licence Fits?
Which Outview AI Chatbot Licence Should I Choose?
Choose Starter if you run one site and need grounded answers with basic lead capture. Choose Professional if you’re running up to three sites and want automation, CRM sync, and WooCommerce integration on top of that. Choose Agency if you’re managing multiple client sites and need multi-channel messaging, white-label branding, and centralised client management. The right tier depends far more on what you actually need to do with the chatbot than on business size alone. New to this? Start with our guide on how to add an AI chatbot to WordPress.
Feature Comparison by Tier
| Feature | Starter ($49) | Professional ($99) | Agency ($269) |
|---|---|---|---|
| Grounded, cited answers | Yes | Yes | Yes |
| Lead capture mid-conversation | Yes | Yes | Yes |
| Brand voice & tone setup | Yes | Yes | Yes |
| Seasonal themes & appearance control | Yes | Yes | Yes |
| Offline fallback answering | Yes | Yes | Yes |
| Number of sites | 1 | 3 | 50 |
| Flow Builder & proactive campaigns | No | Yes | Yes |
| CRM & WooCommerce integration | No | Yes | Yes |
| Extended knowledge sources (CSV/PDF, vector DB) | No | Yes | Yes |
| WhatsApp, Messenger, Instagram, Telegram | No | No | Yes |
| Voice chat | No | No | Yes |
| Team Inbox & Slack | No | No | Yes |
| White-label branding & client management | No | No | Yes |
Starter: Who This Genuinely Fits
A single-site business that primarily needs accurate, always-on answers and basic lead capture — a local service business, a small consultancy, a single-location retailer without a complex e-commerce catalogue. If your main goal is stopping missed after-hours questions and capturing more leads from your existing traffic, Starter covers that core need directly without paying for automation features you might not use yet.
Professional: Who This Genuinely Fits
A business running an e-commerce store that wants live order and product checks, or any business wanting proactive campaigns (cart abandonment, exit-intent) and CRM sync rather than manually checking a chatbot dashboard for new leads. This is also the right tier for a business running two related sites — a main site and a secondary storefront or landing page, for instance.
Agency: Who This Genuinely Fits
A marketing agency, web development shop, or any business managing chatbots across multiple client sites under one umbrella. The white-label branding and per-client management tools specifically solve the operational challenge of running many chatbot instances without each one requiring separate manual setup and branding. This tier also makes sense for a single larger business wanting the full multi-channel and voice feature set, even without managing multiple clients.
The Upgrade Path
Starting on a lower tier and upgrading later is a completely reasonable approach if you’re uncertain which features you’ll actually need — you’re not locked into a decision that becomes wrong as your needs grow. Since pricing is one-time rather than subscription-based, upgrading typically means paying the price difference to move to the higher tier, rather than restarting a new recurring cost from scratch.
A Realistic Decision Scenario
A boutique retailer starts with Starter to establish grounded answering and lead capture, confirms the concept works well for their business over a couple of months, then upgrades to Professional once they’re ready to add WooCommerce integration and cart-abandonment campaigns — a sensible, lower-risk way to validate the investment before committing to the higher tier’s additional features.
Compare full tier details on the Outview AI Chatbot product page.
FAQ
Can I run Starter on a WooCommerce site, or do I need Professional?
Starter provides grounded answering and lead capture on any site type, but the live order, coupon, and product-check integration specifically requires Professional or above.
Is Agency only for agencies, or does it suit larger single businesses too?
It suits any business needing the full feature set — multi-channel, voice, Team Inbox — regardless of whether you’re managing one site or fifty, since the per-site limit (50) is a ceiling, not a requirement to use them all.
What happens to my setup if I upgrade tiers later?
Your existing configuration, indexed content, and captured leads should carry forward — you’re adding capability, not starting over, though it’s worth confirming specifics with support for your particular situation.
Key Takeaways
- Starter suits single-site businesses needing grounded answers and basic lead capture.
- Professional adds automation, CRM sync, and WooCommerce integration for growing businesses.
- Agency fits multi-client management, full multi-channel support, and larger operations.
- Starting lower and upgrading later is a reasonable, low-risk approach if you’re uncertain.
Compare all Outview AI Chatbot tiers.