E-Commerce Marketing & WooCommerce Builds
An online store that loads slowly, confuses shoppers, or fumbles the checkout doesn’t need more traffic — it needs fixing. Outview is an e-commerce marketing agency in South Africa that works the whole chain: WooCommerce stores built (or rebuilt) to sell, product pages that convert, and the marketing engine — ads, email, and SEO — that keeps carts filling. Cape Town-based, serving e-commerce clients across South Africa.
What’s included
- WooCommerce builds & rebuilds — clean, fast storefronts with PayFast-ready checkout flows built for South African shoppers
- Product page optimization — titles, photos, descriptions, and trust signals that turn browsers into buyers
- Funnel audits — we find exactly where customers drop off between landing and paying, and fix it
- Google Shopping & Meta catalog ads — your products in front of buyers, run with our Google Ads and Meta ads services
- Email & SMS flows — abandoned cart, welcome, and win-back sequences that sell while you sleep
- Speed & mobile-first performance — lightweight pages that respect South African data costs and stay quick on mobile
- PayFast & local payment gateway setup — configured for South African buyer trust, not just a generic card-only integration
How it works
- Audit — we map your funnel from first click to payment confirmation and score every leak.
- Fix & build — store, product pages, tracking, and payment flow brought up to standard.
- Fuel — Shopping ads, Meta catalogs, and email flows drive buyers into a funnel that now converts.
Who this works for
Existing WooCommerce stores with traffic but disappointing conversion rates, and new stores that want to launch without the common local mistakes baked in from day one. If you’re deciding between WooCommerce and Shopify for a brand-new store, see the FAQ below — we’ll give you a straight answer, not a sales pitch for whichever we happen to build.
What to expect, honestly
Checkout and payment fixes can lift conversion rate within the first month — this is usually the fastest win, since it doesn’t depend on new traffic at all. Ads and retention flows take longer to show their full effect, typically 6–8 weeks to gather enough data to optimize confidently.
Pricing
An e-commerce funnel audit is included in Growth (R6,500/month), and full e-commerce management — multi-platform ads, conversion optimization, and email — runs in Scale (R15,000/month). Store builds and rebuilds are scoped per project, so you pay for what your store actually needs. Compare packages or request a build quote.
Frequently asked questions
WooCommerce or Shopify?
Both can work. We build on WooCommerce because you own the store outright — no monthly platform fees in dollars, full control over checkout and PayFast integration, and it lives on the same WordPress site as your content and SEO. For most South African SMEs, that maths wins.
Can you work with my existing store?
Yes — most of our e-commerce work starts with a store that already exists but underperforms. The audit tells us whether it needs tuning or rebuilding, and we’re honest about which.
My traffic is fine but sales are low. What’s wrong?
That’s a conversion problem, not a traffic problem — usually slow pages, weak product pages, surprise shipping costs, or a checkout that asks too much. It’s exactly what the funnel audit finds.
Do you set up abandoned cart emails?
Yes — abandoned cart, welcome, and win-back flows are core to the service. Recovering even a fraction of abandoned carts is often the cheapest revenue a store ever earns.
What’s a realistic conversion rate for a South African WooCommerce store?
It varies heavily by category, but if you’re well under 1%, that’s usually a checkout-friction problem before it’s a traffic problem — worth a funnel audit before spending more on ads.
Do you migrate an existing store, or only build new ones?
Both — most of our e-commerce work is fixing and optimizing stores that already exist, not rebuilding from scratch.
Can you integrate with courier and stock systems I already use?
Generally yes — WooCommerce has broad plugin support for South African couriers and stock/inventory tools; we’ll confirm compatibility with your specific setup during the audit.
Make your store your best salesperson
Let’s find out where your funnel leaks. Get in touch, call 072 800 0400, or see all our digital marketing services.