Boosting buys reach; Ads Manager buys results. Here’s the real difference, why boosted posts feel like burning money, and when each one makes sense.

“It depends” is true but useless. Here’s how Google Ads pricing actually works in rand, what drives your cost per click, and how to start without burning budget.

Your primary category decides which searches you can even compete for. Here’s how to choose it — and the secondary categories most businesses leave unclaimed.

The Map Pack — Google’s top three local listings — is where Cape Town customers actually click. Here are the seven factors that decide who gets those spots.

Your Google Business Profile is the fastest local SEO win most Cape Town businesses are missing. Here’s the exact checklist we run for every client to win the Local Pack.

AI search engines like ChatGPT and Gemini are changing how customers find local businesses. Here’s what AI Visibility (GEO) means for Cape Town businesses, and how to show up in AI-recommended shortlists — not just Google rankings.

We’re live! Outview is a Cape Town marketing agency helping local businesses see further and sell more — Google Business optimization, local SEO, social content, and ad campaigns built to get you found. Start with our Starter Package from R2,500/mo. View Packages →