You don’t need the whole city to see your ad — you need the right 20,000 people in your service area. Here’s how local targeting on Meta really works.

Shopping ads show your product, price, and photo before a customer even clicks. Here’s how South African WooCommerce stores get set up — and the feed mistakes that kill results.

A suspended profile means invisible on Maps overnight. Here’s why suspensions happen, how reinstatement actually works, and how to avoid triggering one again.

No budget for everything? Here are the five local SEO moves that deliver the most visibility per hour for Cape Town restaurants, salons, trades, and clinics.

Website quotes range from R2,000 to R200,000 and both can be “correct”. Here’s what actually drives the price, so you can read quotes like an insider.

Most marketing agencies ask you to choose one. They are either traditional ad agencies that treat the internet like a billboard, or digital-only tech shops that have never set foot in a brick-and-mortar storefront or understood the nuances of the local market. Running a business in South Africa today means walking a tightrope. On one […]

Most online shopping carts are abandoned before payment. A three-email recovery flow wins a meaningful slice of them back — automatically. Here’s the playbook.

When someone asks ChatGPT for “the best [your service] in Cape Town”, a shortlist comes back. Here’s what determines who’s on it — and how to become one of them.

Boosting buys reach; Ads Manager buys results. Here’s the real difference, why boosted posts feel like burning money, and when each one makes sense.

“It depends” is true but useless. Here’s how Google Ads pricing actually works in rand, what drives your cost per click, and how to start without burning budget.